COPY

5+ years of brand-side & agency experience.

WORK SAMPLES:

The Los Angeles Rams — Copywriter, Marketing 2018-2019

The game theme “Step Into the Spotlight,” is just one of many projects Adam has influenced for the exciting NFL franchise, LA Rams. Such themes were used in the local Los Angeles markets, such as the LA Times. Not only did the copy help sell out games, it guided many creative components as well.

Prove — Agency Copywriter, Advertising 2016-2017 (LA)

From Google search, to landing page, to video script… Adam writes it all. This campaign, written for Credit Associates during his time with Prove Agency, has been in use for over two years:

adam maher copywriter.png

DirecTV — Copywriter, Social Media (Manager) 2013-2016 (NYC)

Adam was responsible for the @DIRECTV twitter handle for multiple years. During his time with DIRECTV, Adam managed temps during crisis and increased the Twitter audience tenfold. Here is one of many Tweets in which he successfully wove copywriting with playful, on-brand banter:

Nike — Copywriter, Web Producer (Manager) 2012-2015 (NYC)

Adam was the lead web producer for the famed Nike campaign “Nike Football Society.” Interviewing Kevin Durant was one of many highlights for the website that generated over 750MM digital impressions over three years of activity.

AREAS OF EXPERTISE:

  • Themes and program titles
  • Radio & TV advertisements
  • Event signage and way-finding
  • Marketing slogans & taglines
  • Long-form blog posts
  • Short-form paid social
  • Tone and voice defining
  • Corporate brand books
  • Creative brainstorming
  • Editing (AP Style)
  • Product naming
  • Screenwriting
  • Ghostwriting
  • Research
  • Strategy

MORE EXPERIENCE & EXAMPLES:

Wilshire Law Firm
Copywriter
2017 – 2018
Sample long-form

Adore Creative
Copywriter, Producer
2016 – 2017
Sample TV ad

Fanbrandz
Copywriter, Business Development
2014 – 2016
Sample company website

The Jersey Journal
Editorial Intern
2012 – 2013
Sample news articles

MLB.COM
Real-time Highlighter
2011 season
Sample video blurbs

EDUCATION

University of Vermont, 2010
Bachelor of Science – Political Science
Athletic Communications Work-study
Advertising Club, Ski Club
Poet @ Vermont Cynic
Lions Club Award

TESTIMONIALS:

“A strategic thinker w/ many creative gifts.”

“A jolt of enthusiasm and professionalism.”

“Creative, strategic & tactical all at once.”